While trust in law enforcement and health authorities has increased, the government has taken a very big hit in trust as a result of Covid-19. Trust in media, social media and polling companies is also well done as a result of the Covid-19 pandemic. US Change in Level of Trust by Organizations/Professionals Net Change Trust Index Your local police 26% 58% 10% 6% +16 The Health authorities 32% 44% 17% 7% +15 Online stores 16% 69% 8% 7% +7 Retailers with loyalty card programs 12% 72% 7% 10% +5 Banks or other financial institutions 14% 65% 12% 8% +2 Mobile phone operators 12% 69% 10% 9% +2 Companies that provide internet search engines such as Google and Bing 13% 68% 11% 8% +2 Pharmaceutical companies 17% 54% 21% 9% -4 Market research companies 10% 64% 16% 9% -6 Data analytics companies 10% 61% 19% 11% -9 Secret service organizations 9% 59% 19% 12% -11 Social media companies such as Facebook and Twitter 11% 56% 26% 8% -15 Election and opinion polling companies 9% 56% 26% 10% -17 Media companies 11% 50% 30% 9% -19 The government 12% 36% 44% 8% -32 Trust More Trust the Same Trust Less Don't Know Net Change Trust Index = % Trust More – % Trust Less GRBN Global Trust Survey 2020 - US Report © 2020 GRBN 31