As a result of the pandemic, trust in the health authorities and local police has increased and trust in market research has remained relatively unchanged in the UK. The changes in the UK are similar to the 10-country average. UK Change in Level of Trust by Organizations/Professionals Net Change Trust Index The Health authorities 25% 59% 11% 5% +14 Your local police 18% 67% 10% 5% +8 Banks or other financial institutions 14% 69% 11% 6% +2 Retailers with loyalty card programs 11% 72% 11% 6% 0 Online stores 10% 73% 10% 7% -1 Pharmaceutical companies 13% 68% 13% 6% -1 Companies that provide internet search engines such as Google and Bing 14% 65% 15% 6% -1 The government 17% 57% 20% 6% -2 Market research companies 10% 71% 13% 6% -3 Election and opinion polling companies 11% 68% 14% 7% -3 Mobile phone operators 9% 72% 13% 7% -4 Secret service organizations 8% 64% 15% 12% -7 Data analytics companies 8% 67% 17% 8% -10 Media companies 8% 64% 21% 7% -13 Social media companies such as Facebook and Twitter 9% 60% 24% 7% -15 Trust More Trust the Same Trust Less Don't Know Net Change Trust Index = % Trust More – % Trust Less GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 25