Across the insights space, Covid-19 has had more of a negative impact on trust in data analytics companies in the UK. UK Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 71% 67% 68% -3 -10 -3 (Net Change (Net Change 17% (Net Change 14% Trust Index) 13% Trust Index) Trust Index) 10% 6% 8% 8% 11% 7% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 26