Relatively few people in the UK believe market research benefits them and there is a significant level of concern with the protection of their personal data, possibly at least in part due to feeling less informed about the collection and usage process. UK 33% 50% 25% 32% of consumers feel of consumers are of consumers feel of consumers the use of concernedthat informedby market believe market personal data by personal data held research companies research benefits market research by market research about how their them companies is companies is data is collected, appropriate securely protected stored and used Appropriate = 5-Completely Appropriate/4 Concerned = 5-Completely Concerned/4 Informed = 5-Completely Informed/4 Benefits = 5-Benefits Completely/4 Base: Version 1 Respondents (5,036) Base: Version 2 Respondents (4,964) GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN 14