Relative to other organizations surveyed, market research companies rank in the middle on perceived trust overall and towards the back in regard to use of personal data in the UK. Covid-19 has not had a strong impact on trust in market research companies. UK Overall Trust of Market Research Companies – Net Trust Index st (Ranked 1 of 15) The Health Authorities +48 th Average: +6 Market Research companies (Ranked 9 of 15) +5 -39 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Trust of Market Research Companies Use of Personal Data – Net Trust Index st (Ranked 1 of 15) The Health Authorities +46 Average: 0 -12 th Market Research companies (Ranked 11 of 15) -45 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Impact of Covid-19 on Trust of Market Research Companies 10% 71% 13% 6% (Trust (Trust (Trust (Don’t More) Same) Less) know) GRBN Global Trust Survey 2020 - UK Report © 2020 GRBN Net Trust Index = % Trust – % Do Not Trust 13