Search engine companies are afforded the highest levels of trust in Peru and secret service organizations garner the most skepticism. In both ways, Peru stands out from the average of the 10 countries covered. Market research companies are well received and rank well above average in Peru. Peru Level of Trust by Organizations/Professionals Net Trust Index Companies that provide internet search engines such as Google and Bing 49% 38% 9% 4% +40 Pharmaceutical companies 43% 39% 16% 3% +27 Banks or other financial institutions 44% 35% 19% 2% +25 Market research companies 35% 48% 13% 4% +22 The government 39% 37% 19% 5% +20 Online stores 32% 48% 16% 3% +16 Social media companies such as Facebook and Twitter 32% 46% 20% 2% +12 Data analytics companies 27% 53% 17% 4% +10 Your local police 31% 45% 22% 2% +9 The Health authorities 31% 43% 22% 3% +8 Retailers with loyalty card programs 27% 48% 19% 6% +7 Mobile phone operators 31% 38% 29% 2% +2 Election and opinion polling companies 26% 42% 29% 3% -4 Media companies 21% 50% 27% 2% -5 Secret service organizations 10% 40% 38% 12% -28 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 17
GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN Page 16 Page 18