Across the “insights space,” market research companies are regarded as more trustworthy. Peru Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 48% 53% 42% 35% +22 +10 -4 29% (Net Trust Index) 13% 27% (Net Trust Index) 17% 26% (Net Trust Index) 4% 4% 3% 40% 40% 40% Trust Not Sure Do Not Trust Net Trust Index = % Trust – % Do Not Trust Don’t know GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 18