Key Takeaways from the Research: Peru Highlights Peru People in Peru trust market research companies overall Peruvianstendtobetrusting of organizations in general with the exception of secret services organizations. Relatively, their trust in government, the police and health authorities is also low. Uniquely across the 10 countries researched, internet search companies are the most trusted of the 15 types of organizations surveyed, and trust in pharmaceutical companies in Peru is also very strong in both absolute and relative terms. As a result of Covid-19, Peruvians trust in organizations, including market research companies, has been rocked – decreasing the most in comparison to the other nine countries covered by the research. The government and the local police have seen, however the trust in them increase over the last few months. People in Peru are more likely than people in the other countries to seemarketresearchasbeneficial to peopleasbothconsumers and citizens.. Peruvians are theleastlikelyto see the survey experience as too long. Peruvians are very concerned about misuse of their personal data and in particular distrust the secret services in this respect. They are in contrast relatively trusting in market research companies on this. GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 10
GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN Page 9 Page 11