Key Takeaways from the Research  Trust in market research companies is above average relative to the other types of organizations analyzed.  Market research is more trusted than either data analytics or election and opinion polling companies.  While many indicate no change, across several organizations, including market research companies, the Covid-19 pandemic has caused a decrease in trust.  Consumers view market research as beneficial to business, and belief in the benefit of market research to the individual is greater in Peru relative to the global average.  The survey experience can still be improved, but Peruvians state a greater enjoyment relative to many of the other countries.  Consumers express a high level of concern about the misuse of their personal data.  Market research companies are one of the few organizations to receive a net positive endorsement in how they collect and use personal data.  Relatively few respondents believe that the use of their personal data by market research companies is completely appropriate and there is room for improvement in communications about this. GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 9