People in Peru trust market research companies overall, but are less trusting, though still a net positive, when it comes to protecting and appropriately using their personal data. Peru Overall Trust of Market Research Companies Trust of Market Research Companies to Protect and Appropriately Use Personal Data 48% 50% Trust Not Sure +3 35% +22 Do Not Trust 21% (Net Trust Index) Don’t know 24% (Net Trust Index) 13% 4% 5% 40% 40% Net Trust Index = % Trust – % Do Not Trust Overall Trust Net Trust Index (NTI): Across the 15 industries/organizations analyzed, the average NTI was +11 (Market Research companies ranked 4th of 15) Personal Data Trust Net Trust Index (NTI): Across the 15 industries/organizations analyzed, the average NTI was -8 (Market Research companies ranked 5th of 15) Base: Version 1 Respondents (500) Base: Version 2 Respondents (500) GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 12