Relative to other organizations surveyed, market research companies rank above average on perceived trust in Peru, both overall and in regard to use of personal data. However, Covid-19 has negatively impacted trust in market research companies. Peru Overall Trust of Market Research Companies – Net Trust Index Companies that provide internet search engines such as +40 st Google and Bing (Ranked 1 of 15) th Market Research companies (Ranked 4 of 15) +22 Average: +11 th of 15) -28 Secret service organizations (Ranked 15 Trust of Market Research Companies Use of Personal Data – Net Trust Index st (Ranked 1 of 15) The Health authorities +18 th Market Research companies (Ranked 5 of 15) +3 Average: -8 -39 th Secret service organizations (Ranked 15 of 15) Impact of Covid-19 on Trust of Market Research Companies 9% 61% 25% 5% (Trust (Trust (Trust (Don’t More) Same) Less) know) Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 13