Trust levels as they relate to personal data are somewhat consistent across the insights space. Peru Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 50% 49% 50% +3 21% -4 26% -4 26% (Net Trust Index) (Net Trust Index) (Net Trust Index) 24% 22% 21% 5% 4% 3% Trust Not Sure Do Not Trust Net Trust Index = % Trust – % Do Not Trust Don’t know GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 52