Organizations in Peru most trusted to guard against the misuse of personal data are the health authorities and government. Market research is among the few trusted (net positive) industries. Peru Level of Trust that Organizations/Professionals Protect and Appropriately Use Personal Data Net Trust Index The Health authorities 36% 42% 18% 4% +18 The government 34% 39% 21% 6% +13 Banks or other financial institutions 31% 41% 24% 4% +7 Your local police 31% 37% 27% 5% +4 Market research companies 24% 50% 21% 5% +3 Pharmaceutical companies 26% 46% 24% 4% +3 Data analytics companies 22% 49% 26% 4% -4 Election and opinion polling companies 21% 50% 26% 3% -4 Online stores 19% 44% 33% 4% -14 Mobile phone operators 19% 43% 35% 3% -16 Companies that provide internet search engines such as Google and Bing 18% 42% 36% 5% -18 Retailers with loyalty card programs 12% 50% 34% 4% -22 Media companies 13% 44% 39% 3% -26 Social media companies such as Facebook and Twitter 14% 43% 39% 4% -26 Secret service organizations 8% 38% 46% 8% -39 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - PE Report © 2020 GRBN 51