The local police stand out with the highest levels of trust in Germany. Market research companies rank well above average and Germans are extremely skeptical of social media companies. Germany Level of Trust by Organizations/Professionals Net Trust Index Your local police 73% 18% 6%3% +67 The Health authorities 52% 36% 10% 2% +42 The government 47% 33% 18% 2% +30 Retailers with loyalty card programs 35% 44% 17% 5% +18 Market research companies 31% 51% 14% 4% +17 Online stores 29% 52% 13% 5% +16 Election and opinion polling companies 33% 45% 17% 5% +16 Mobile phone operators 23% 50% 23% 4% 0 Banks or other financial institutions 25% 43% 28% 3% -3 Pharmaceutical companies 19% 47% 31% 4% -12 Companies that provide internet search engines such as Google and Bing 18% 42% 35% 5% -17 Data analytics companies 13% 50% 31% 7% -18 Media companies 13% 51% 31% 5% -18 Secret service organizations 11% 35% 42% 12% -32 Social media companies such as Facebook and Twitter 6% 27% 63% 4% -57 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 19