Across the “insights space,” market research companies and election and opinion polling companies are regarded as more trustworthy than data analytics companies in Germany. Germany Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 51% 50% 45% +17 -18 31% +16 31% (Net Trust Index) 14% (Net Trust Index) 33% (Net Trust Index) 17% 4% 13% 7% 5% 40% 40% 40% Trust Not Sure Do Not Trust Net Trust Index = % Trust – % Do Not Trust Don’t know GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 20