In Germany, social media companies have taken the biggest hit on trust as a result of Covid-19; trust in other organizations is generally slightly lower and few have gained trust during the pandemic Germany Change in Level of Trust by Organizations/Professionals Net Change Trust Index Your local police 13% 78% 6%3% +7 The government 23% 57% 16% 4% +6 The Health authorities 18% 65% 13% 4% +5 Retailers with loyalty card programs 2% 87% 5%6% -3 Online stores 3% 83% 8% 6% -5 Market research companies 3% 83% 8% 6% -5 Mobile phone operators 2% 84% 8% 5% -6 Election and opinion polling companies 3% 81% 10% 6% -7 Pharmaceutical companies 5% 75% 14% 5% -9 Companies that provide internet search engines such as Google and Bing 3% 79% 14% 5% -11 Banks or other financial institutions 3% 78% 14% 5% -11 Data analytics companies 3% 76% 14% 7% -11 Secret service organizations 1% 77% 13% 10% -12 Media companies 3% 73% 18% 5% -15 Social media companies such as Facebook and Twitter 2% 67% 26% 5% -24 Trust More Trust the Same Trust Less Don't Know Net Change Trust Index = % Trust More – % Trust Less GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 27
GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN Page 26 Page 28