Covid-19 has had a slight negative impact on trust across the insights space in Germany. Germany Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 83% 76% 81% -5 -11 -7 (Net Change (Net Change 14% (Net Change Trust Index) 8% Trust Index) Trust Index) 10% 3% 6% 3% 7% 3% 6% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 28