Market research companies and election and opinion polling companies are regarded as much more trustworthy than data analytics companies in Germany. Germany Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 52% 46% +1 40% -36 45% +8 (Net Trust Index) 22% (Net Trust Index) 30% (Net Trust Index) 22% 23% 3% 9% 5% 3% Trust Not Sure Net Trust Index = % Trust – % Do Not Trust Do Not Trust Don’t know GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 54