Organizations most trusted to guard against the misuse of personal data are those in the health and law enforcement sectors. Germans show a huge lack of trust in media, social media and internet search engine companies, as well as secret service organizations in this respect. Market research companies land on the positive side and rank above the country average Germany Level of Trust that Organizations/Professionals Protect and Appropriately Use Personal Data Net Trust Index Your local police 59% 27% 12% 2% +47 The Health authorities 44% 41% 14% 2% +30 The government 37% 39% 21% 3% +16 Banks or other financial institutions 34% 37% 26% 3% +9 Election and opinion polling companies 30% 46% 22% 3% +8 Market research companies 23% 52% 22% 3% +1 Online stores 13% 50% 33% 4% -20 Retailers with loyalty card programs 14% 49% 34% 4% -20 Mobile phone operators 15% 47% 35% 3% -20 Pharmaceutical companies 14% 43% 37% 5% -23 Data analytics companies 9% 40% 45% 5% -36 Secret service organizations 9% 31% 52% 9% -43 Media companies 5% 40% 51% 3% -46 Companies that provide internet search engines such as Google and Bing 4% 31% 60% 4% -56 Social media companies such as Facebook and Twitter 2% 19% 76% 3% -74 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust GRBN Global Trust Survey 2020 - DE Report © 2020 GRBN 53