Relative to other industries, market research companies rank in the middle of the pack on perceived trust overall, but drop lower when it comes to trusting the use of personal data. Covid-19 has not had a strong impact on trust of market research companies. Australia Overall Trust of Market Research Companies – Net Trust Index st Your local police (Ranked 1 of 15) +71 Average: +12 th Market Research companies (Ranked 8 of 15) +7 -38 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Trust of Market Research Companies Use of Personal Data – Net Trust Index Your local police (Ranked 1st of 15) +53 Average: -9 -31 th Market Research companies (Ranked 11 of 15) -61 th Social media companies such as Facebook and Twitter (Ranked 15 of 15) Impact of Covid-19 on Trust of Market Research Companies 6% 80% 10% 5% (Trust (Trust (Trust (Don’t More) Same) Less) know) GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN Net Trust Index = % Trust – % Do Not Trust 15