Consumers in Australia place some trust in market research companies overall, but are highly skeptical that their personal data will be protected and appropriately used. Australia Overall Trust of Market Research Companies Trust of Market Research Companies to Protect and Appropriately Use Personal Data 49% Trust 40% Not Sure 44% +7 Do Not Trust -31 27% (Net Trust Index) 20% Don’t know (Net Trust Index) 3% 12% 4% 40% 40% Net Trust Index = % Trust – % Do Not Trust Overall Trust Net Trust Index (NTI): Across the 15 industries/organizations analyzed, the average NTI was +12 (Market Research companies ranked 8th of 15) Personal Data Trust Net Trust Index (NTI): Across the 15 industries/organizations analyzed, the average NTI was -9 (Market Research companies ranked 11th of 15) Base: Version 1 Respondents (500) Base: Version 2 Respondents (500) GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 14