Covid-19 has had little impact on consumer trust across the insights space. Australia Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 80% 76% 78% -4 -6 -4 (Net Change (Net Change (Net Change Trust Index) 10% Trust Index) 12% Trust Index) 10% 6% 5% 6% 5% 6% 5% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 28