As a result of Covid-19, Australians are showing an increase in trust of health authorities, government, and law enforcement. Trust in market research companies is primarily unchanged. Media and social media companies have faired the worst. Australia Change in Level of Trust by Organizations/Professionals Net Change Trust Index The Health authorities 33% 57% 8% 2% +24 The government 31% 54% 12% 3% +19 Your local police 24% 69% 6%2% +19 Online stores 11% 78% 8% 3% +4 Retailers with loyalty card programs 7% 83% 7%3% 0 Pharmaceutical companies 11% 75% 11% 3% -1 Mobile phone operators 8% 80% 10% 3% -2 Election and opinion polling companies 6% 78% 10% 5% -4 Market research companies 6% 80% 10%5% -4 Data analytics companies 6% 76% 12% 5% -6 Banks or other financial institutions 9% 73% 15% 2% -7 Companies that provide internet search engines such as Google and Bing 6% 77% 13% 4% -7 Secret service organizations 6% 72% 13% 10% -7 Social media companies such as Facebook and Twitter 5% 66% 25% 4% -20 Media companies 5% 65% 27% 3% -22 Trust More Trust the Same Trust Less Don't Know Net Change Trust Index = % Trust More – % Trust Less GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 27
GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN Page 26 Page 28