Australians are most trusting of law enforcement and health authorities, and are the most skeptical of media and social media companies. Market research companies rank in the middle. Australia Level of Trust by Organizations/Professionals Net Trust Index Your local police 77% 15% 6%2% +71 The Health authorities 68% 23% 7%2% +61 Retailers with loyalty card programs 46% 40% 11% 3% +36 The government 49% 30% 17% 4% +32 Online stores 40% 46% 10% 4% +30 Pharmaceutical companies 38% 42% 18% 2% +19 Mobile phone operators 31% 43% 23% 4% +8 Market research companies 27% 49% 20% 3% +7 Banks or other financial institutions 36% 32% 30% 2% +6 Companies that provide internet search engines such as Google and Bing 26% 46% 25% 3% +1 Data analytics companies 20% 54% 22% 4% -2 Secret service organizations 21% 43% 27% 9% -6 Election and opinion polling companies 21% 47% 30% 3% -9 Media companies 10% 43% 45% 2% -35 Social media companies such as Facebook and Twitter 12% 35% 50% 4% -38 Trust Not sure Do Not Trust Don't Know Net Trust Index = % Trust – % Do Not Trust 19 GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN