Trust levels are similar across the “insights space,” with market research companies slightly more well-received. Australia Trust in Market Research Trust in Data Analytics Trust in Election and Opinion Polling 49% 54% 47% +7 -2 -9 30% 27% (Net Trust Index) 20% (Net Trust Index) 22% (Net Trust Index) 20% 21% 3% 4% 3% 40% 40% 40% Trust Not Sure Do Not Trust Net Trust Index = % Trust – % Do Not Trust Don’t know GRBN Global Trust Survey 2020 - AU Report © 2020 GRBN 20