Increase Your Impact, Grow Your Resources, Advance Your Career This Executive Summary of GRBN’s Building Business Impact Handbook is the product of years of effort from GRBN and Insights professionals around the world. From the work that formed the first edition in 2018 to additional research, workshops, and events on a global scale, with input from researchers in diverse organizations and industries, we’ve created, refined, and honed a framework and supporting tools to help you prove to your organization what we already know –Insights is a competitive advantage, with the ability to fuel customer-centric growth, and ultimately, business success. For too long, Insights Leaders have relied on their hard-earned reputations to establish the value of Insights. But today, as people change positions rapidly and customer- focused business functions multiply –our reputations just aren’t enough. Like many of you, at GRBN, we saw the writing on the wall –the cuts to budgets and headcounts, the push to produce more and more with less, the looming sense within organizations that Insights was expendable. Yet, in organizations where Insights is able to demonstrate their ROI, their Business Impact, their contributions to key decisions, Insights is not only valued, but resources are growing. That means increasing budgets, headcounts, and even money for innovation. That means having a seat at the table for key decisions. That’s why this initiative is so important to us –we want to help dedicated Insights Leaders reach their full potential. We want you to not only have concrete ways of assessing the work you’re doing and how it’s impacting your business, but also the tools to share that information more broadly so that the value of Insights is clear to your organization. The ultimate goal of the Handbook, is to help you put in place a strategy to build Insights’ Business Impact in your company. At the core of this strategy is the GRBN ROI of Insights Framework, which allows you to systematically implement a mechanism to measure and report the ROI of Insights –in other words, your value to the business. That implementation is a journey. To enable you to fully utilize the GRBN ROI of Insights Framework, we’ve put together tips, examples, and even a comprehensive set of templates that you can customize based on the needs of your organization. In short, we’ve gathered everything you need. What’s missing? You. We have the tools, the expertise, the experience, and the passion to help you measure and prove the value of Insights. All that remains is for you to commit. For you to decide that you’re willing to put in the effort to see this through. For you to decide that you’re unwilling to risk another budget cut, another team reduction. For you to invest now in the Insights of the future. As Insights professionals, we’re always asking our clients to invest in that long-term plan, that long-term pay-off. Now it’s our turn. This Executive Summary can get you started on your journey. When you want to go that extra mile and make Insights a source of competitive advantage in your company, access the full Handbook to learn the secrets to success. I’m very passionate about this work and am excited to share with you the labor of many years. As you grow the Impact of your own Insights function, our industry as a whole grows. So thank you for joining me to do this work and good luck! Cheers,AndrewCannon 2