BUILDING BUSINESS IMPACT Table of Contents P.4- WHERE DO YOU STAND?: INSIGHTS P.21- MEASURING IMPACT MATURITY + CUSTOMER CENTRICITY The 4 Stages of Maturity Model Measuring and Demonstrating Impact The Decision Intelligence | Customer Experience Assessment Current State P.7- BUILDING BUSINESS IMPACT Make It Happen: 7 Tips to Jumpstart Your ROI Measurement. Building a Strong Client-Agency ROI Partnership Bringing It All Together: Client Centricity, Function Maturity, ROI, and Business Impact P.29- SECRETS FOR SUCCESS: Why Measure ROI? THE COMPLETE TOOLKIT The Benefits of ROI Measurement The GRBN ROI of Insights Framework Barriers to ROI Measurement GRBN’sROI of Insights Tools P.16- PLANNING FOR IMPACT P.32- CONCLUSION Your Strategy Business Impact in 5 Steps: Building Your Strategy Conclusion Organizing for Business Impact Afterword Sponsors All Rights Reserved, GRBN. See full copyright here. 3