WHY MEASURE? BUILDING IMPACT SHOULD BE THE ULTIMATE THE VIEW GOAL OF INSIGHTS, FROM THE TOP yet most Insights teams are still not actively measuring What CEOs Want More of from CI their Impact. If you’re not systematically measuring the ROI of Insights, and creating a compelling story about the Impact of Insights for the C-suite, you’re risking budget, headcount, and even survival. MEASURABLE ROI All it takes is a change in CEO or CMO to lose hard-earned trust THINK LIKE BUSINESS OWNERS overnight. Measuring ROI is how your Insights function can translate MORE STRATEGIC THINKING the work it’s done in the past and lay the groundwork for its future. PROPRIETARY POV STILL NEED MOTIVATION? It’s what the C-suite wants. BUDGET PRIORITY ALIGNMENT CEOs don’t like making investments without a known return or forecast, and they want Insights to deliver a measurable ROI. BCG CEO Study, 2016, n=High-performing CI companies 99