BRINGING IT ALL TOGETHER: Customer Centricity, Function Maturity, ROI, and Business Impact THE ROI OF INSIGHTS IS ABOUT MAKING REAL AND MEASURABLE IMPACT ON BUSINESS PERFORMANCE USING INSIGHTS. It’s All About The Business Impact of Insights. Many Insights functions are measured by budget efficiency: • How many more projects are conducted for the same or less budget/headcount? • How much budget has been saved by in-sourcing? But, the Business Impact of Insights is not about “cheaper, faster.” It’s about effectiveness, not efficiency. It’s easier to measure budget efficiency than budget effectiveness. But don’t allow complexity to be the cause of your failure to measure the true value of Insights. The DICE assessments helps your organization identify gaps in its journey to operationalize customer centricity. Insights has the ability to play a key role – in both strategies and tactics – to close those gaps. But, in order for Insights to make that Impact, your function has to be embedded and valued within your organization. The 4 Stages of Maturity Model helps you figure out how Insights currently operates within your organization. Finally, The GRBN Building Business Impact Handbookwill help you measure and demonstrate ROI and Business Impact – leading to a more mature, respected Insights function, which is better placed to fuel your organization’s customer- centricity journey. NOW, LET’S LOOK AT THE WHYS OF MEASURING ROI AND IMPACT… 8