Use our templates to assess your team’s Impact over the last year 4.(even if the research happened BUSINESS before that point). • You’ll be able to generate a report to estimate the current IMPACT IN business value of Insights. Set a Business Impact KPI. 5STEPS: • When the real and perceived success of the Insights Leader and 5. team are measured and rewarded based on Impact, the team’s BUILDING core focus will follow. YOUR STRATEGY BABY STEPS Your first Impact reports won’t be apples to apples – with pre-ROI procedures and inconsistent implementation. But, they’ll give you a starting point – revealing where impact is strong/should improve. Over time, they will get more accurate. REMEMBER! The ROI of Insights can (and should) be measured in terms of value to the business, not just budget efficiency. 19