PLANNING FOR IMPACT Organizing AFTER YOU HAVE CREATED A PLAN, THE NEXT STEP IS TO MAKE SURE INSIGHTS IS SITUATED FOR HIGH IMPACT WITHIN THE COMPANY. ORGANIZING YOUR DEPARTMENT INVOLVES MULTIPLE CONSIDERATIONS. CONSIDERATION: Who controls Insights’ budget? Only one-in-four Insights Leaders have total BUDGETS, INNOVATION, AND IMPACT control of their budget, while nearly one-in- ten have no control. BUILDING BUDGET BUDGET INSIGHTS BUSINESS SO WHAT? CONTROL GROWTH INNOVATION IMPACT Budget control is one consideration in Organizing Insights for Impact. Others include: organizational structure/seating; reporting lines – in particular, collaboration with Customer Analytics (CA) and Customer Experience (CX) teams; time allocation; and skill sets. For an in-depth look at organizing your team for Impact, see the complete GRBN Building Business Impact Handbook. 20