BARRIERS TO ROI MEASUREMENT So if the benefits are so impressive, why aren’t more of us measuring ROI? Here are some of the common barriers we help teams overcome: PROBLEM: It’s difficult to measure ROI With our Handbook, measuring ROI/Impact is SOLUTION: relatively simple. But many Insights teams get caught up in Actual financial ROI measurement is great when perfection. While it may be good for our possible, but when it’s research, perfectionism is bad for ROI not, we must find measurement – which is half science, half art. alternative measures of Impact to use. 12