BARRIERS TO ROI MEASUREMENT PROBLEM: The long lag-time between insights delivery and Impact SOLUTION: Advantages to using forecasting Embrace that Impact and ROI can to show Impact: (and should) be forecast and measured. • Shows C-suite that investing Modelling and the availability in Insights = investing in of analytics data make this long-term business success relatively easy. • Helps Insights team see their long-term value to the business CASE STUDY • Gets Insights teams away from PROBLEM: Client struggled with senior management requiring quarterly impact statements, because Impact “complete projects” mindset rarely happened in the same quarter as the work. SOLUTION: Creating quarterly impact reports with ALL current impacts, even those from older work. RESULT: Improved team motivation, senior management reminded of the ongoing benefits of Insights work. 13