Table of conTenTs InTroducTIon 30 TIps • About the Handbook p. 6 1. Understand what motivates people to take part p. 22 • Read me: I’m important! p. 7 2. Be participant-centric and show empathy p. 23 • Disclaimer and copyright 3. Be transparent and respect people’s privacy p. 24 • Thanking our partners p. 8 4. Treat market research as a brand touchpoint p. 25 • The back story p. 10 5. Rethink the incentive and reward appropriately p. 26 • Why participant engagement is so important 6. Are you sure you need to find a needle in a haystack? p. 27 • Thought leadership p. 17 7. Give examples of how similar research has helped the client p. 28 • The Great Incentive Experience by Scotty Greenburg, p. 17 8. Do you need it tomorrow? p. 29 Tango Card 9. Keep it short p. 30 • Systematic Change Brings Significant Benefits by p. 19 Dave Rothstein, RTi Research 10. Great UX works. Use images and other design elements p. 31 ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 3