Table of conTenTs 30 TIps 11. Optimize and test for mobile p. 32 21. Make survey invitations inviting p. 42 12. Be ADA compatible p. 33 22. Keep the language motivational, especially for ‘boring’ topics p. 43 13. Put your own skin in the game p. 34 23. Keep the wording simple and conversational. Write like a human p. 44 14. Spell out in the invite what you expect of survey-takers p. 35 24. Drop the grids and focus on multi-platform design p. 45 15. Be honest about survey length p. 36 25. Don’t repeat yourself p. 46 16. First impressions count - don’t forget the landing page p. 37 26. Don’t force responses p. 47 17. Do cognitive interviewing before launch p. 38 27. Close the feedback loop. Share back interesting findings. p. 48 18. Do qualitative research to inform how to write the questionnaire p. 39 28. Ask for and analyze feedback p. 49 19. Take care of the basics p. 40 29. Thank your participants p. 50 20. Offset pain to reduce fraud p. 41 30. Use metrics to get better p. 52 ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 4