TIp 29 thAnk YouR PARtICIPAntS “I truly appreciate being thanked for participating. “I like that there was a video of an actual person telling That is a huge incentive to complete more for Met Life the survey-takers that the surveys have actually been in the future. I now have a greater appreciation for this useful to a real company and my participation may company as well.” help a company.” “I thought it was just like all other surveys until I watched “I also like the personal touch with the video at the end. the video and found out exactly what they are trying to I like knowing how my participation may help a company.” accomplish.” Source: GRBN Online Survey Experience A/B Testing ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 51