Tips for Passive Metering Tips for Passive Metering 74 Keep confidential information confidential Consumers create millions of moments on their devices. This data can contain direct (and indirect) identifiers and personal information. Thus, data collected via passive Blog by Ezequiel Paura, Netquest: metering should be considered as personally identifiable Keeping Confidential Data Confidential But Useful information (PII). Once you have an individual's confidential data, it is important to keep it that way. We recommend that the data be cleaned of any PII to prevent identification. It’s a trade-off between the risk of ȃA simple eye inspection of a clickstream of identification and the amount of information preserved. It’s about finding a good balance between data protection and behavioral data makes it possible to identify data utility. When in doubt, always favor the user’s privacy. 85% of the users in the dataset.Ȅ – Study conducted by Wakoopa, March 2016 "Data can be either useful or perfectly anonymous but never both." – Ohm 2010 Source: Wakoopa © 2017 GRBN Participant Engagement Handbook | 172 © 2017 GRBN Participant Engagement Handbook | 173