Tips for Online Surveys Tips for Online Surveys 23 24 Understand what motivates Build a user people to take part experience best practice Giving a fair incentive is a must, but you need to understand knowledge hub what else motivates potential participants and align the Delivering a great user experience requires practice. Using experience you give them to those motivations. this handbook will help, but you will ultimately need to For example: Making the survey fun to answer, sharing back decide what works best for your participants and your data, and telling people how their participation will help the brand. client are all great ways to motivate people. Delivering great experiences shouldn’t be left to chance or dependent on which researcher in your team is planning the research and writing the questionnaire. Collect examples of what works and what doesn’t; share that knowledge amongst your researchers, as well as with your clients and suppliers. ȃCollecting feedback from survey- takers on what engages, and what doesnȂt, enables our researchers to design better surveys by learning from each other and developing best practices.Ȅ - David Rothstein, RTi Research Source: GRBN Online UX Survey 2016 © 2017 GRBN Participant Engagement Handbook | 78 © 2017 GRBN Participant Engagement Handbook | 79