Tips for Online Communities Tips for Online Communities 10 11 Create an engaging Stop repeating yourself member portal No one wants to be asked the same thing over and over; Many online communities have a portal where members can log repetitive questions can frustrate your customers and it in and access activities. Portals can promote a sense of implies you’re not listening to them. More importantly, you community; people have a place to engage with other are not using the power of your online community to profile members, share ideas, and connect. Remember that your members and gain insights that drive important community portals are reflective of your company so the business decisions for your company. The longitudinal look and feel should be consistent and match your brand. nature of online communities provides more opportunities for a variety of insights. Some examples of content to include in your member portal: Source: Vision Critical Source: Vision Critical © 2017 GRBN Participant Engagement Handbook | 52 © 2017 GRBN Participant Engagement Handbook | 53

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