Tips for Qualitative Research Tips for Qualitative Research 99 100 Continue the feedback loop Share the impact Consider that participants should be thanked for their time, If possible, follow up with people after the study to let them but also be sure to get feedback from the participants on know how their feedback was used. Participants appreciate what the process was like for them from start to finish. This being given any relevant information that can be shared could be deployed by the supplier and moved back up the (e.g., ȊWe were able to redesign our label thanks to you! food chain. Include in this feedback a record of what types Keep an eye out for the new version in your local store.ȋ). of projects they enjoyed (self-reported) and what they are This helps shift the emphasis slightly away from financial best at (from the moderator/client perspective). This helps incentives and more to sharing the work we are doing researchers invite participants to the projects that most collaboratively with participants. benefit the client and that they will be the most likely to When it is possible to share, participants love it and it makes attend. them eager to participate and provide quality insights again. ȃI particularly enjoyed looking at the X Brand advertisements and saying what I liked/disliked about them. And now when I see them on TV I think 'I helped to decide how these adverts look' and feel quite proud.Ȅ - 2017 GRBN Qualitative Workgroup ROR Source: Echo Qualitative Project Support, KNow Research, Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 220 © 2017 GRBN Participant Engagement Handbook | 221