Tips for Qualitative Research Tips for Qualitative Research 101 ȃI think they compile them into a statistical survey to Surprise and delight see what the general responses are. They report back to the companies with recommendations based on those with bonuses responses. The companies then use that to target their audience. I have actually seen commercials that I think After the interview, surprise and delight people in a visible took some of our responses and put them into action.Ȅ way when they do a good job. Reinforce engagement by giving additional thanks. This is the one point at which - Participant Experience Online Qualitative Community, transparency is less important than delight! Jessica Broome & Kerry Hecht, May 2016 ȃI would like that we get the results, like, from the taste test, and they actually know. Like we probably go for a ȃSo, I did one…where they said, ȁAnyone who came one taste test, or discussion, or we talk about this, we talk minute or more early, five minutes or more early, they about that. We can actually know where theyȂre at in get $25 cash.ȂȄ their production. Maybe I want to buy the product.Ȅ - 2017 GRBN Qualitative Workgroup ROR ȃI kind of like having a check pop up in my mailbox.Ȅ - 2017 GRBN Qualitative Workgroup ROR Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 222 © 2017 GRBN Participant Engagement Handbook | 223