10 Golden Tips 10 Golden Tips 10 We recommend you also ask, at least now and again, why participants found the experience to be either poor or very Use metrics to get better good. You can also ask them to rate the experience. Ask participants for feedback at the end of each engagement. As a bare minimum, ask: USER EXPERIENCE ATTRIBUTES TO CONSIDER INCLUDING WHEN COLLECTING FEEDBACK Boring I was able to express my opinions well Confusing Interesting topic(s) Easy to answer Repetitive We know that there is a very high correlation between a Easy to understand The reward (money/points) positive user experience and a positive impact on the image was fair for the effort of the brand or company behind the survey. Enjoyable Too long Fun Visually appealing Even so, ask participants now and again about the impact of I felt that my participation Well-designed the research experience on the sponsor so you have was valuable evidence to present to your clients that a positive user experience builds positive brand equity. This is something Don’t just ask the metrics questions, but use the feedback clients, especially CMOs and CEOs, should care about you get to improve your practices and your processes. Share deeply. the learnings from the feedback with your colleagues, your clients, and your data collectors. Share your insights with GRBN. We would love to share your success stories with the world and celebrate with you! © 2017 GRBN Participant Engagement Handbook | 36 © 2017 GRBN Participant Engagement Handbook | 37