Tips for Online Surveys Tips for Online Surveys 62 71 …by telling them who …and inspire them with a sponsored the survey… video for maximum effect In the survey invite, promise to tell participants who the Get your client to make a short video explaining how sponsor is at the end of the survey (see Tip 36). people’s participation in the research will not only help the At the end, also thank them for their participation on behalf client but will help other people (citizens or consumers), but of the client. This will not only motivate them to participate make sure that the message is not promotional or marketing in future surveys but will also create a positive impression in nature. on the brand or company sponsoring the survey. The video doesn’t have to be professionally made. A Ȋhomemadeȋ video can even increase authenticity and empathy, which are useful when building a relationship. Include the video at the end of the survey to avoid bias, but promise it upfront as a key selling point in the invite. - Source: GRBN Online Survey Experience A/B Testing - Source: GRBN Online Survey Experience A/B Testing © 2017 GRBN Participant Engagement Handbook | 148 © 2017 GRBN Participant Engagement Handbook | 149