Tips for Online Surveys Tips for Online Surveys 52 53 Go off the grid Create surveys that people Avoid grid questions whenever possible. While some mobile actually enjoy… alternatives exist, grids are often designed with PCs in mind. We should aspire to write questionnaires that people can These traditional ȊPC-styleȋ grids (picture radio buttons) add take easily and, dare I say, would enjoy responding to. Even significant time and headaches for participants. They encourage speeding and lack of attentiveness, especially if you are in the regrettable minority who don’t care about when you subject participants to multiple grids. Research our participants’ experiences, you should still care about has shown that data quality drops after the first bad grid. data quality. Better, more mobile friendly surveys mean better data quality. Easy & Enjoyable Surveys = Better Data Quality coorelation with "survey was easy" Correlation ǁith ͞Surǀey ǁas easy͟ coorelation with "survey was enjoyable" Correlation ǁith ͞Surǀey ǁas enjoyable͟ When people enjoyed the 0.585 survey, and found it easier, their on 0.31 i t a answers show l e r more variability, or C on and they are less s -0.002 ar likely to use e -0.081 P midpoint. -0.273 -0.361 Variability Extreme Response Midpoint Response ©2015 Research Now Group, Inc. Source: Research Now Source: Research Now © 2017 GRBN Participant Engagement Handbook | 132 © 2017 GRBN Participant Engagement Handbook | 133