Tips for Online Surveys Tips for Online Surveys 40 Never ask people the Survey Drop Rate Sharing vs. Not Sharing same questions Redundant Screener Data 30% One of the things survey-takers complain about most is 25% being asked the same questions, especially during 20% screening. 15% This will cause people to drop out before they ever get the 10% chance to answer your survey. This may also put them in a 5% bad frame of mind when they do take the survey and make 0% them think badly about your company or brand. Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sharing Not Sharing So, do yourself a favor and insist that your data collectors accept pre-existing data (such as demographic information) Source: Research For Good via the survey URL. This shortens the survey experience and lowers the chance of a frustrated participant supplying poor quality responses because they’re annoyed they had to tell you their household income, yet again. Source: Research For Good © 2017 GRBN Participant Engagement Handbook | 104 © 2017 GRBN Participant Engagement Handbook | 105

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