Become a leader of change Seeking to understand customers solely to sell them more is not customer centricity. In fact, it is the opposite. It’s exploitative and damaging to customer relationships. But, delivering a personalized digital survey experience based on customer preferences and the data you already have—that boosts engagement. Sharing what you’ve learned and empowering your customers with the insight they help uncover—that makes the interactions meaningful and valuable. Proving that the value of those interactions is worth as much to your customers as it is to your company—that builds trust. That is what builds relationships. That is the approach leaders in our industry must embrace if we are to strengthen our role in the intelligence ecosystem. Learn more at www.visioncritical.com/relationships Scott Miller, CEO © 2017 GRBN Participant Engagement Handbook | 6 © 2017 GRBN Participant Engagement Handbook | 7