We believe improving the research participant user About the Handbook experience is crucial for the future success of our sector, and think this Handbook can be a valuable tool to achieve this goal. This Handbook presents 101 expert tips for improving the This Handbook is not intended to be a definitive industry research participant user experience. guideline* and the advice is not intended to be exhaustive. The Handbook is the result of 12 months of hard labor by The aim of the Handbook is to inspire and enable researchers GRBN and our partners. We cannot express enough our to take concrete action today and tomorrow to improve gratitude to our partners—without their support and hard participant engagement and the user experience. work, this Handbook would not exist. The tips contained in this Handbook are drawn from On the following pages, you can read the story of why and research-on-research, as well as from the collective how this Handbook was created and read about the next experience of numerous experts in the field who work for steps. companies that interact with participants daily. These experts The primary objective of the Handbook is simple: see what works and what doesn’t both in terms of driving a positive user experience, as well as creating a positive impression on the client commissioning the research. We recommend that you start out by reading the 10 Golden Tips, which highlight actions that can be taken to improve the TO PROVIDE CLIENT- AND AGENCY- user experience, irrespective of the methodology. SIDE RESEARCHERS PRACTICAL ADVICE ON HOW TO IMPROVE THE EXPERIENCE PEOPLE GET WHEN PARTICIPATING IN RESEARCH. * GRBN in partnership with ESOMAR issues joint guidelines for the research sector. You can access the latest joint guidelines from here. © 2017 GRBN Participant Engagement Handbook | 8 © 2017 GRBN Participant Engagement Handbook | 9