Tips for Qualitative Research Tips for Qualitative Research 79 Be advisors to your clients/ ȃHow does participant/sample quality figure into what look at your suppliers as results we trust?Ȅ experts in their roles ȃCan we really claim that quality sample is important if we donȂt see the participant experience as important?Ȅ Client-side researchers look to MR agencies for expertise, but MR agencies often do not look to their suppliers ȃItȂs concerning that supplier side researchers arenȂt (recruiting houses, panel companies, etc.) for their interested in what their own suppliers see as best expertise. This must change. practices.Ȅ The database owners are the ones closest to the ȃHow can we expect database owners to maintain participants. They have insight, such as the longer the healthy databases if we arenȂt concerned with the screener the more likely you’ll get professional participants participant experience?Ȅ or participants who lie. A good supplier you treat like a partner can tell you, in advance, where you will have - 2017 Q1-2 GRIT Report problems and help you find solutions. They should be consulted with as early as possible when the specs and screener are being developed. Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 186 © 2017 GRBN Participant Engagement Handbook | 187

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