Tips for Online Surveys Tips for Online Surveys 7 26 …and humanize your survey Eat your own dog food Here are some of the ways your data collector might be able Test your own survey, then test it again. Have co-workers to help you humanize your survey if they are involved in the test it. Have your client test it. Have your parents, your son, process early enough: and your best friend test it. Have your barista test it. If they can't get through it (or don't want to), it’s likely those taking your survey will feel similarly. Yes, some will power through for the incentive, but what FIVE WAYS YOUR DATA COLLECTOR does this mean for the quality of their answers and what CAN HELP HUMANIZE YOUR SURVEY taste does this leave in their mouth for the next time? 1. BY COPYWRITING IT: AVOIDING JARGON, SIMPLIFYING INSTRUCTIONS, CONSIDERING THE ONLINE ENVIRONMENT, MAKING SURVEY ANSWERS EXHAUSTIVE AND MUTUALLY ȃWhen testing your survey, donȂt EXCLUSIVE. only test the mechanics – links, 2. BY LETTING YOU AVOID SOME QUESTIONS THAT ARE routings, etc., also test the experience CURRENTLY IN THE PANEL PROFILING DATABASE. you are going to give people.Ȅ 3. BY ENSURING ITS USABILITY AND MOBILE COMPLIANCE. - Baillie Buchanan, Research For Good 4. BY NEUTRALIZING AND AVOIDING SOME BIASES. ȃAlways test on a smart phone or use 5. BY DESIGNING AN APPROPRIATE INCENTIVE SCHEME. an emulator, like the one in Chrome.Ȅ Source: Netquest - Roddy Knowles, Research Now © 2017 GRBN Participant Engagement Handbook | 84 © 2017 GRBN Participant Engagement Handbook | 85