Tips for Qualitative Research Tips for Qualitative Research 86 If a long screener cannot be avoided, alert participants to that fact before they dive in and explain why it's so long. Reduce screener length Gathering actual evidence of behavior, instead of self- reporting can also help us reduce the length of screeners Often, screeners are too long. It is not respectful of and weed out people who aren't being honest. This is a much participants to have them spend 20-30 minutes of their time more direct way of getting at what we need. to see if they qualify. Long screeners will not help you get good and qualified participants, as they have the opposite to the intended effect, because professional participants are ȃI hate that sometimes you spend ř0 minutes on the the only people who will tolerate the length and make it phone going through a screener and then don't qualify.Ȅ through. One way to reduce length is to identify any holes or gaps as ȃI find it annoying when they ask questions like do you well as to adjust language. Remember your screener is not agree disagree and to what range you disagree or agree. just there to help you find the right people, but also to help I also find it annoying when they ask the same the right people find you. Is the language engaging and questions over and over in different wording. It's like inviting? Is your screener bloated? Are you trying to slip a you just asked me that question but now it's worded quantitative survey in there and think no one notices? Are differently, but my answer is still the same.Ȅ you asking repetitive or redundant questions? Do you mean what you're asking? Have you added in behavioral ȃSometimes it annoys me when they ask the same que verification that isn't self-reporting? What can you take out? stions 4 or 5 different times (and don't even try to change the question to make sure I'm not trying to lie my way through itǼ.Ȅ - Participant Experience Online Qualitative Community, Jessica Broome & Kerry Hecht, May 2016 Source: Echo Qualitative Project Support, KNow Research, MindSpark Research International © 2017 GRBN Participant Engagement Handbook | 200 © 2017 GRBN Participant Engagement Handbook | 201
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